Commissioner Welcome

I am delighted to welcome you to this year's Privacy Awareness Week NSW campaign.

AI has rapidly moved from a specialist capability to mainstream technology. Smart technology and AI are now very much part of everyday life and work, shaping how information is collected, shared and used. AI has become more prevalent, widely adopted and as more tools become available, knowing how and where your personal information moves has never been more important. This year’s theme focuses on how understanding these technologies empowers people to feel confident, informed and in control of their personal information to make smart and informed choices.

While smart technologies can offer convenience, make services faster, efficient, more personalised, they also rely on large amounts of information, including personal information to function effectively.  They can however, also create risks and undermine trust if people are not aware of what information is being captured, how it is used and how it is protected.

In the age of AI and smart technologies, we all play an important role in making sure our information is protected by keeping our personal information secure, being mindful of the information we share and how its used, regularly reviewing privacy settings online and reporting any privacy breaches to the relevant NSW agency. 

This Privacy Awareness Week, I encourage you to get involved and share the week's important message Protecting Yourself in the Age of AI. You can also get involved in events and engage your network to further promote privacy.

I look forward to celebrating the right to protect personal information and privacy with you during Privacy Awareness Week NSW 2026.
 

Sonia Minutillo 
NSW Privacy Commissioner

What's on

2026 Champion Program

Are you from a Local Council, State-Owned Corporation, University or State Government agency? Register now to become a 2026 Privacy Awareness Week Champion.  

This year we will again be running the Privacy Awareness Week (PAW) Champion Program. NSW public sector agencies can join as Champions to help spread the PAW message as well as encourage their agency and work colleagues to get involved and promote privacy rights.

Champions of the Program will receive a pack full of digital and printable resources, as well as written content such as newsletter articles, blog posts, social media posts and more to make promoting the campaign easy.

You can register your agency as a PAW NSW 2026 Champion using this webform. Agencies will also be acknowledged as a Champion here on the PAW NSW webpage and via the IPC's social media where possible.